Is anyone in touch with the Perry Vale team? They’ve posted this tweet re the cat killings and I’m watching a PR disaster unfold before me. It’s as though someone who looks after their Twitter has posted from the wrong account…or perhaps it’s just a genuine off-the-mark tweet. But if anyone knows anyone from there, could they give them a heads up?
That is just sick.
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They’ve seen it, and are looking into it.
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It really is. I can’t believe someone in their right mind would post that, let alone a business. That’s why I feel they may have been hacked or something.
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OK good. Will they delete it & apologise while they investigate it?
Oh it has been. Great
I expect the usual ‘terribly sorry, we were hacked’ excuse common in such instances. Usually the actual truth is someone either forgot to change to their personal/sockpuppet account or posted when hammered or the place mistreated/fired someone who managed or had access to their social media account and they’re getting revenge.
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Whatever the true reason, hack or disgruntled employee, it’s not the official view of the business, is it? Before social media existed, we judged businesses on just that: their business.
It just so happens I have a booking at the Perryvale on Saturday night. I’ve asked my cat if I should still go and she says everyone should calm down and not try to destroy people’s livelihoods on the basis of a stupid, crass and cruel tweet that is nonetheless ephemeral and meaningless. At least I think that’s what she said. Hard to tell as she was washing her butt at the time.
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Regardless of whose views these actually are, before the internet people used to often avoid businesses on the views of their owners/staff regardless of whether the views were officially those of the business. A place I lived long before FH there was a local newsagents whose proprietor was often in the pub frequently espousing rather anti-Semitic views, should people have ignored that and carried on shopping there just because he didn’t display a ‘no Jews allowed’ message on the front door of his newsagents?
I’m reposting what I put on their Facebook page:
I am astonished that anyone would regard this as anything other than a hack by an evil little toe-rag. Even if, like me, you don’t know the owners and have only been in the place once or twice, it’s so utterly obvious that a respectable, thriving business that lives or dies by its reputation, wouldn’t ever think of doing something as sick as this. Give The Perryvale a chance, folks. And don’t be so quick to blame one of their ex-employees, either. That’s not fair on them. This has all the hallmarks of a hack.
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Normally account hacks usually post more than one thing or advertise/pimp something, usually dodgy. This looks far more targeted and specific to the business (responding to a local area post, referencing cooking etc). Perhaps someone has hacked PV specifically for some reason?
Edit to add I certainly won’t be avoiding PV because of this, but it’d be good to know from them how it happened if/when they find out.
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Maybe. But I am appalled at the comments on their Facebook page which are in the mould of “Well, if you didn’t do it then you’d better act fast and apologise…” A pretty grudging acknowledgement that someone other than the owners might be responsible for this disgusting act.
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Wow, hadn’t seen FB, yeah, that’s taking it way too far too soon! Unfortunately for PV there have been myriad ‘boy who cried wolf’ claims of hacking from various people to explain poor taste tweets that have later been shown to have not been hacks after all so some people are cynical. If anyone out there runs or manages a Twitter, Facebook or other social media account on behalf of their business please take this as an example of why you should take account security seriously. Turn on two-phase authentication and review who else has access. If it’s a third-party PR firm or similar review your contract with them to see what come-uppances there are if their side is compromised and you end up taking the reputation hit.
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Twitter accounts do seem to get hacked often, but totally agree.
Tweet was made at 10:45pm. I suspect alcohol was involved - probably an ex-employee.
The facebook reaction is amazing…99 1 star reviews today… (none before).
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I totally agree with @AndyS; there is no way this could be Perry Vale’s management. Someone must be trying to do them harm. Their Twitter feed only contains things about special deals, what they have for brunch, etc. Never any comments about the news etc.
i have only eaten there once but always mean to go back, and I will make a point of it now. They must be in despair.
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Which tells you everything you need to know about the quality of the place. Would hate to see this have a lasting impact on the PV as it is a great local restaurant. Highlights the dangers of social media though - trial by twitter!
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Just donated SNARL a tenner, hopefully some good news can come from this: http://snarl.org.uk/donate/
Does my good deed give me sufficient leeway to post the Peking Moon song? 
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I used to go there a lot but much less frequently when they stopped weekday lunches (except Fridays). I, too, shall be frequenting more often now. Appalling though the tweet is, they should not be punished for something of which they are not guilty.
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There are people tweeting up a storm about this, urging boycotts, asking for retweets, suggesting bad reviews on TripAdvisor and Yelp. It makes me so angry.
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